Values

CURIOSITY
Curiosity is the impulse to go deeper – to ask, to explore, to question what lies beneath the surface. It breaks down stereotypes, opens unexpected perspectives, and grants freedom to experiment. Curiosity fuels creativity and leads to discoveries – both in photography and in how we understand our world.
CONFIDENCE
Confidence is faith in one’s path and in photography as a powerful cultural language. We trust that photography can shape public discourse, forge communities, and build the culture of tomorrow. Confidence grows from experience, clarity of vision, and knowledge – and enables us to act with integrity and purpose.
COURAGE
Courage is choosing to speak in the face of complexity, to step into the unknown, and to confront themes that challenge comfort. It is in those bold moments of resistance and tension that new meanings emerge. Courage keeps our work honest, relevant, and alive.
JOYFULNESS
Joy is finding meaning and pleasure in the act itself – in every shutter click, shared insight, and discovered light. It’s the energy that makes art a celebration: a gathering place, a sense of belonging, a way to see the common in the different. Through joy, art becomes accessible, human, alive.
OPENNESS
Openness is welcoming every voice. Regardless of background, experience, or perspective, we create space for participation. Our strength lies in diversity – not just of image, but of thought. Openness transforms photography into dialogue, bridging gaps and building community.
INDEPENDENCE
Independence is the freedom to explore, to take risks, and to define our own values. We don’t chase trends – we seek new meanings. Independence means staying true to our creative selves and society, shaping culture here and now, while planting seeds for the future.
SOLIDARITY
Solidarity is standing together – supporting each other in craft, in challenges, in shared aspirations. It’s collaboration grounded in respect, care, and exchange. Solidarity strengthens us both locally and in the global cultural conversation.